I know you’re scared…

What if you fail?

What if, my darling, you fly?

The most common objections in the industry to closing a sale are:  time, money, I need more information.  Correct?  Seems obvious.

I challenge you to dig deeper…I think the ONLY objection to sales is FEAR and more clearly, fear of the unknown.

I understand this is a bold statement but let’s break it down a big.

Time: Fear of not having enough time, fear of it taking time away from our family, current career, or self, fear of it taking too much time, fear of it not being WORTH my time.

Money:  Fear of not having enough money, fear of it taking too much money away from the current budget, fear of it not being WORTH the money invested.

Information: Fear of not knowing enough information, fear of how this could harm my family, fear of not being smart enough to do this.

See a pattern here?  It’s routinely FEAR creeping in… and it’s a fear of the unknown.  So, of course, don’t be the pushy salesperson, and don’t only educate your clients, but be SO clear on the value and impact to their time and money, that they have ALL the information that they need, so you can close the deal.

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