Marketing. My #1 favorite topic. Ok, it’s a close one with #1 Marketing and #2 Fitness or maybe #1 Fitness and #2 Marketing. Either way, I love it. I love marketing. I love advertising. I love networking. I love meeting new people. I love Holiday seasons. I love marketing during the Holidays. I love my customers. I love marketing to my customers. And SO SHOULD YOU!
As an entrepreneur you ONLY have 2 options:
Option numero uno. Kick butt at marketing. Do it constantly. Blow up social media platforms like Facebook, LinkedIn, Pinterest, Instagram, Twitter, and Snapchat weekly. daily. hourly. Love on your customers. Love on your products. Connections, connections, connections. Likes. Pinners. Grammers. Tweeps. Snappers. Endorsements. Follows. Love it all and become obsessed with it. Most importantly, be VERY responsive, engaging, and interacting with your [potential] customer base.
Option numero dos. Hire out your marketing department. Internally, externally, independent contractorly (I know, I made up that word.) HIRE IT. Someone. Not just anyone. But SOME ONE with the skills, tips, tricks, capacity, and desire to do it. Do not make your secretary do it. Poor choice, my friend. This has to be someone who’s EXCELLENT at it. Does it in their sleep. Literally, it’s the reason why they don’t sleep because they’re on their phone all night. PAY them to do it. This does not come free. This is one of the most important ways you are distributing your brand out into the whole, big, international, interwoven, connected, crazy world. It is important.
There you have it, your two options. More questions? Ask me, I’m happy to help your brand stand out!